Page speed is something that you can generally influence and has a big payoff. This is why when you’re competing with others for user attention, page speed and visual prioritization are two of the most critical things to think of. Users have the patience of a lit match any delay will tend to cause frustration.Giving equal visual importance to all your elements will make the items users need the most less emphasized than they need to be.If a visitor can’t find something on the site, it basically doesn’t exist.The scarcity of user attention needs to be something all organizations are cognizant of, given the massive number of websites that users can conduct research on.įor websites, there are a few fundamental rules to follow: It wasn’t until much, much later when the model was applied to data-friendly fields that measurements for each of those phases became sophisticated.Īs AIDA became an organizing tool for data-rich environments, the approach became popular for creating better websites. Get the potential customers in a buying mood for the product.ĭirect selling and ads lent themselves to basic observations, but there was not a ton data for marketers to observe after the strategy had been deployed. Move the potential consumer’s sentiment towards liking the brand. Get the potential customers to be interested in learning about the benefits of the product, and how the product is right for them. Make the potential consumer aware of the brand or product. Given the relative applicability of that process to anything from ads to direct selling. ![]() Once the user’s attention is on the ad or material, the rest of the phases can follow. ![]() ![]() This old Chesterfield ad tries to capture the audience’s attention by capitalizing all the letters of the first three words of the paragraph.
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